Alex
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Integrate with your ticketing
Keep your existing ticketing setup. Give ambassadors personal links and codes, and track the sales they generate.
Explore integrationsAmbassador Marketing
Promote your event through your fans
Turn your biggest fans into ambassadors who sell tickets, create content and grow your reach. Run it yourself on the Ambassador Platform, or let our team manage the community.
Trusted by the teams who move crowds
Fan-to-fan ticket sales
Turn your fans into ticket sellers
Give fans coupon codes and share links, created directly in your ticketing provider. Every sale they make is tracked in your dashboard. No spreadsheets, no guesswork.
- Coupon codes and share links per fan, straight from your ticketing
- Every sale attributed to the ambassador who made it
- Rewards unlock automatically
Sell tickets
Works with any ticketing
Connect your existing ticketing provider, or upload your tickets and sell through Innercrowd.
Upload and sell through Innercrowd
Upload your tickets and let ambassadors sell through Innercrowd.
Book a demo
Quests
Increase organic engagement
Grow your reach with quests: ambassadors share your line-up, create content and bring their friends along. Submissions are checked with automated verification.
- Fans complete challenges: share the line-up, bring friends, create content
- Submissions are checked with automated verification
- Applications keep the community the right size
Rewards
Reward your community
Motivate ambassadors with rewards they actually want: from a guest ticket to experiences money can't buy.
- Earn points through ticket sales and quests
- Choose rewards and set points requirements
- Track claims and fulfilment in your dashboard
Organisers growing through their fans
Case study
How REBiRTH grew their community into 32,256 completed quests
“REBiRTH Festival 2025 significantly enhanced our online engagement with the target audience”
Casey ‘t Hoog, Marketing & Communication Manager REBiRTH Festival.
32,256
completed quests
+111%
active ambassadors
Case study
How Colorado Charlie turned its regulars into 12,310 ticket sales
“We’re closer to our community now, and that also makes our platform stronger.”
Jesse Pronk, Owner Colorado Charlie.
12,310
tickets sold by ambassadors
+177%
ambassador ticket sales
Everything in Ambassador Marketing
01
Recruit
Applications
Ambassador App
Community messaging
Managed community
02
Activate
Quests
User generated content
Creator campaigns
Push notifications
03
Reward
Referral links
Coupon codes
Rewards
Leaderboards
04
Measure
Sale attribution
Automated verification
Ticketing integrations
Analytics
Pricing
What Ambassador Marketing costs
Ambassador Marketing
Run the programme yourself
from €1,750
Ambassador Platform (self-serve)
Book a demo- Applications, quests and rewards
- Coupon codes and share links from your ticketing
- Sale attribution per ambassador
- Ambassador App for iOS and Android
Managed community
Our team runs your ambassador programme
from €1,000
Book a demo- Our team recruits and onboards ambassadors
- Quests and rewards run for you
- Results in your dashboard
See Innercrowd in action.
Book a demo and see how email, WhatsApp and ambassador marketing can work for your event.
Book a demo