Pre-sale campaigns
Collect registrations before tickets go on sale. Then turn that interest into purchases with a launch campaign combining email and WhatsApp Shop.
65% registration-to-purchase conversion with WhatsApp Shop + email, compared with 43.3% with email only.
Observed in earlier Innercrowd campaigns. Results vary by campaign.
Case study
“The WhatsApp Ticket Shop is a unique way of selling tickets that really fits our audience. For the second time in a row this year we almost instantly sold out.”
Kylie de Bont, Owner Bontgenoten Festival. Ticketing runs on Weeztix.
13,100
tickets sold through WhatsApp
< 1 hour
sold out time
Built for pre-sales
Give fans a reason to register, set an early-access window and invite them to buy when your pre-sale opens.
Give fans a reason to register early.
Choose when fans get access.
Send email and WhatsApp invitations.
Start with the way your fans already discover your event.
Collect registrations
Choose how fans sign up. Bring them into the same pre-sale launch.
A Facebook or Instagram ad opens an instant form in the app. The fan reviews their details and submits their registration.
An in-feed TikTok ad opens an instant form. The fan shares their details before moving to your registration follow-up.
Send fans from ads, social posts, your website or a QR code to a branded sign-up page. It joins the same registration and launch journey.
The full line-up is here 📣
Be first. Sign up for pre-sale access.
Discover the pre-sale
Interactive preview. Illustrative in-app ad and Instant Form; appearance varies by app version.
For emails a 40% open rate is considered strong. Meaning 60% of fans never see the message. WhatsApp has a 98% open rate
Ad spend comparison
Enter your acquisition costs to compare direct ticket ads, email pre-sales and WhatsApp Shop + email.
Ad spend only. Platform, messaging and ticketing fees are excluded. All three campaigns use the same budget and tickets per order.
Ad → Shop → Purchase
1,500
estimated tickets
Register → Email → Shop → Purchase
3,248
estimated tickets
Register → WhatsApp → Purchase
4,875
estimated tickets
Observed in earlier Innercrowd campaigns: 43.3% registration-to-purchase conversion with email only, and 65% with WhatsApp Shop + email. Results vary by campaign.
| Campaign | Registrations | Estimated orders |
|---|---|---|
| Direct ticket ads | Not required | 1,000 |
| Lead ads → Email only | 5,000 | 2,165 |
| Lead ads → WhatsApp Shop + email | 5,000 | 3,250 |
Direct orders = budget ÷ cost per order. Pre-sale orders = budget ÷ cost per registration × registration-to-purchase conversion. Tickets = orders × average tickets per order. One order per purchasing registrant is assumed. Counts are rounded for display; calculations retain full precision. This compares ad spend only and excludes messaging, platform and ticketing fees. It assumes the entered acquisition costs and conversion rates hold for your budget, with enough demand and ticket inventory.
Your next pre-sale
Walk through the journey from first registration to ticket purchase.
See how fans register through your ads or sign-up page, ready for the moment tickets go on sale.
See how early access and personal invitations bring your registered fans back when the sale opens.
Experience a personal WhatsApp Shop with registration details already filled in, so fans can choose their tickets and buy.
Book a demo and see how email, WhatsApp and ambassador marketing can work for your event.
Book a demoUse the walkthrough above to see the fan experience. In your demo, we can explore what a first-event test would involve, including the scope, setup and costs.
Bring your launch date, ticketing provider and registration source to the demo. We’ll review the required setup, including your WhatsApp Business account, and clarify what your team needs to prepare and what Innercrowd handles.
We’ll confirm the platform, WhatsApp messaging and ticket-related charges for your campaign. The calculator compares ad spend only; it does not include these additional costs.
Registration lets you capture interest, build a direct audience and understand demand before launch. Give fans a meaningful reason to register, such as early access, and make clear when the sale will open.
No. The campaign combines WhatsApp Shop and email. Email keeps fans informed, while the WhatsApp invitation gives them a personal purchase flow when tickets go live.
It is Innercrowd's customer average for registrations that lead to a purchase with WhatsApp Shop plus email. It counts purchasers, not tickets. The calculator's tickets-per-order input accounts for group purchases separately.
No. The ad costs are editable examples. Results depend on demand, acquisition costs, timing and your campaign. The 43.3% email-only and 65% WhatsApp Shop + email conversion rates were observed in earlier Innercrowd campaigns. The calculator excludes messaging, platform and ticketing fees.
Phone confirmation happens in a separate follow-up. Meta and TikTok collect the initial details through their instant forms. We can help map how your lead source connects to the registration journey.
Orders, payments and ticket delivery stay with your supported ticketing provider. We’ll check your provider and ticket types during the demo. See the integrations page for the current list.
