About Innercrowd

The fan platform for events

One fan database, filled from your ticketing, that you reach directly and that your most loyal fans grow for you. Built by event organizers, for event organizers.

Why Innercrowd

In the world of festivals, events, and brands, there exists a fundamental truth: at the core of every successful endeavour, you'll find a tight-knit innercrowd. These individuals are not just enthusiasts; they are the beating heart of the brand—the ones who bring its story to life and amplify it for the world to hear.

Those who act as pacemakers for their surroundings become the conscience and backbone of a brand. When treated with care and respect, this dedicated fan base can deliver tremendous value and insight. By consistently nurturing, rewarding, and collaborating with your innercrowd, you breathe life into a brand that becomes not only successful but expressive and vibrant.

As event organizers ourselves, we've long understood the vital importance of this core audience. At the same time, we've been on a quest to find ways to create mutual value for both the brand and its most dedicated fans.

In today's world—where connectivity and online presence are at an all-time high—it's paradoxically more challenging than ever to directly engage with your own community. This is where Innercrowd comes into play. We firmly believe that with the right technology and strategies, brands can keep a sharp focus on their core audience and flourish in ways they never imagined.

Our journey is about unlocking the potential of your innercrowd—empowering brands to nurture their dedicated fans and amplify their voices in ways that were once out of reach. It's a journey of mutual growth and shared success.

Are you ready to unleash the full potential of your brand? We are—and we're here to help you do just that.

Benjamin Havenaar
Founder, Innercrowd

~100

event organizers across Europe

Official

WhatsApp Tech Partner

Event marketing services

How we work with you

Our event marketers work with your audience data and campaign results to help you decide where to focus.

  • Start with the right setup

    We help organise your audience data and set up Innercrowd around the campaigns you want to run.

  • Run campaigns with event specialists

    Let our team manage your ambassador programme, guide participants and keep the campaign moving.

  • Know what to do next

    Review results with our team and decide what to carry forward, adjust or try in your next campaign.

Trusted by the teams who move crowds

  • 909
  • Amnesia
  • Basis
  • Bontgenoten
  • By The Creek
  • Colorado Charlie

See Innercrowd in action.

Book a demo and see how email, WhatsApp and ambassador marketing can work for your event.

Book a demo